π° Creative Business Health Check
Check your profit margins, CAC, and LTV in seconds
π Profit Margin Health Check
Gross Profit Margin
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Net Profit Margin
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Money You Keep (Net Profit): Β£0
π― Healthy Benchmarks for Creative Services
Gross Margin: 60-80% (the gap between revenue and delivery costs)
Net Margin: 20%+ is healthy | 10-20% is tight | Under 10% is unsustainable
Net Margin: 20%+ is healthy | 10-20% is tight | Under 10% is unsustainable
π₯ Client Acquisition Health Check
Cost Per Client (CAC)
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LTV:CAC Ratio
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π― Healthy Benchmarks for Creative Services
CAC: Β£300-Β£500 is typical for creative businesses
LTV:CAC Ratio: 3:1 or better = healthy | 2-3:1 = workable | Below 2:1 = needs work
LTV:CAC Ratio: 3:1 or better = healthy | 2-3:1 = workable | Below 2:1 = needs work